28 unique PACKAGING techniques
Today, design news has brought good articles to graphic designers again with “50 Techniques for Designing Packaging to Stand Out.” Any They can be adapted into our packaging designs to best capture the attention of buyers or spectators.
- USE PATTERNS
Using a simple pattern combined with a meaningful color scheme can help make the packaging more interesting and expressive.
- CONSIDER ALL AVAILABLE SPACE
Normal packaging, the inside will be left flat. If we alternate to make the outside smooth The inside is a pattern, it will make the work look more interesting. Make a difference to our packaging.
03.DON’T BE AFRAID OF SIMPLICITY
Don’t be afraid to design our Packaging to look smooth. Then will not look interesting It’s definitely more interesting. If simplicity can communicate products in Packaging
- THINK ABOUT THE EXPERIENCE
Good packaging provides a good user experience for a little more money. It is very important when customers open and see the product. The feelings that are inside It’s not just a beautiful design and product wrap.
- COMPLEMENT THE PRODUCT
Have to look for What the product we are going to design is how and then raise that point For example, in the picture of making the packaging transparent, seeing the product itself will make it more attractive and attractive to buy.
Try playing with your Packaging, it will increase the interest of viewers greatly. I will definitely take it home.
- BE BOLD
Interesting use of various patterns, colors and shapes. Make it more obvious It’s a great way to stand out from our packaging.
- BREAK THE MOLD
Try to find new ideas that are different and cost-effective from packaging. For example, in this packaging example, there are 2 functions in addition to adding honey. When the honey is depleted It can also be used as a candle since the packaging is made of wax, just turn it over and continue to use.
- CONSIDER THE PROCESS
Think about Packaging when users open and receive time. If there is a feature, it will be able to make a good impression in that product.
It doesn’t always have to be visual. Try using design elements such as lines or shapes that relate to your product to create a pattern to make it look interesting.
11.DON’T LIMIT YOURSELF.
Do not be limited in our own thinking. Same product Why must they be the same? We can make a difference in our packaging.
- BE MODERN
Simple, modern lines that never die in Packaging design are popular with all ages.
- USE TEXTURE
By using textures in your packaging design, people will have more interaction with your package. Besides attracting their feelings from the eyes, it also captures their senses of touch.
If the product has a strong color To highlight that color clearly Will create an interesting appearance for the packaging The more products there are, the more obvious the time they are placed on the shelf.
- TELL A STORY
To tell the history of the product In addition to telling through the product, packaging can also be used as a complementary and best way to tell through the history of the product.
- STICK TO YOUR ROOTS
Analyze what your products mean and show them through your packaging as accurately as possible.
Need to add a lot of creativity The example in the picture Cool milk soap So the designers made products and packaging like milk popsicles that communicate the feeling of cooling more to the users and very pleasant to those who see them.
- CONSIDER THE INTERIOR
The inside is as important as the outside. Must pay attention to the design to be attractive.
- SERVE ANOTHER PURPOSE
Being eco-friendly is a great way to get more people to be interested in and love your brand. For example, in the example picture is a bottle made of porcelain. Can be used to make a table vase
20.PLAY WITH THE SENSES
Good packaging requires play and creates more sensations than what you see.
- LET THE PRODUCT SPEAK
Show the product Letting the product speak and communicate is another great way to generate more interest.
- LIMIT RESOURCES USED
You have to study the product well, sometimes using a lot of packaging doesn’t always answer the question. Try to reduce the cost of packaging design but not reduce the value of the work. According to the example, the image is not many, but looks beautiful.
- GIVE A SNEAK PEAK
Penetrating the channel to see the real product Is useful in many ways Either when choosing to buy or using as in the example image. It is a product for dogs when you feed it, and when you pick it up, your dog sees the package and wants to try it.
- BE LUXURIOUS
- USE RESTRICTED COLORS
Study products to try to limit the use of colors less. To create a recognition identity Highlight of our packaging
- UTILIZE THE PRODUCT
Using the product as part of the packaging will make it look more attractive.
It must be trendy to create a trend that will be able to make a difference in the present as well.
- THINK OUTSIDE THE BOX
Must think outside the box To differentiate your product, for example, in the picture, water bottles made by other brands are plastic. But this brand is made out of paper. It creates interest to happen to those who find it